×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Aprimo enhances marketing management software

Published on .

Most Popular
Indianapolis—Aprimo, a Teradata company, has enhanced its Integrated Marketing Management product line. The upgrades are the first since Teradata acquired Aprimo in December, and they combine Teradata's expertise in data management with Aprimo's marketing software, according to Aprimo. The enhancements include Aprimo Real-Time Interaction Manager, a new inbound marketing and offer management solution; streamlined reporting and dashboards; and mobile applications.
In this article: