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Aprimo enhances marketing management software

Published on .

Indianapolis—Aprimo, a Teradata company, has enhanced its Integrated Marketing Management product line. The upgrades are the first since Teradata acquired Aprimo in December, and they combine Teradata's expertise in data management with Aprimo's marketing software, according to Aprimo. The enhancements include Aprimo Real-Time Interaction Manager, a new inbound marketing and offer management solution; streamlined reporting and dashboards; and mobile applications.
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