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Aprimo enhances Marketing Studio suite

Published on .

Indianapolis—Marketing software and services company Aprimo Inc. has updated its flagship product, Aprimo Marketing Studio, to provide additional digital marketing support as well as compliance in heavily regulated industries.

The product now includes an interactive review process for assessing microsites, websites, outbound messages, audio and video content, according to Aprimo. It also adds review processes applicable to such regulated industries as life sciences, pharmaceuticals and financial services to meet compliance standards in a timely fashion, the company said.

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