Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Aprimo extends advertising network

Published on .

Aprimo Inc., Indianapolis, said Monday that it has signed 10 value-added resellers to help get its marketing management system off the ground. Aprimo, Indianapolis, introduced its software and services, dubbed Aprimo Marketing, late last year. It is intended for use by managers of marketing departments, and manages various aspects of their organization, ranging from human resource issues to campaign management. Aprimo is using its alliances to sell into large companies. Among the resellers involved are consulting company A.F. Kelly, Cincinnati; and Datalicious, Los Angeles.
Most Popular
In this article: