Aprimo Inc., Indianapolis, said Monday that it has signed 10 value-added resellers to help get its marketing management system off the ground. Aprimo, Indianapolis, introduced its software and services, dubbed Aprimo Marketing, late last year. It is intended for use by managers of marketing departments, and manages various aspects of their organization, ranging from human resource issues to campaign management. Aprimo is using its alliances to sell into large companies. Among the resellers involved are consulting company A.F. Kelly, Cincinnati; and Datalicious, Los Angeles.