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BtoB

Aprimo to ink partnership deal

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Indianapolis--Marketing management software and service company Aprimo Inc. is expected Monday to disclose that it has formed a partnership with Zyman Marketing Group, a firm headed by former Coca Cola Co. chief marketing officer Sergio Zyman. The deal calls for Atlanta-based Zyman to provide software and consulting services to corporate marketing departments preparing to switch from older techniques to Aprimo's Internet-based system for managing marketing.
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