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BtoB

Aprimo, Kodak announce direct marketing partnership

Published on .

Las Vegas—Marketing software and services company Aprimo has entered into a partnership with Eastman Kodak Co. to offer marketers Aprimo’s line of analytics and campaign management tools together with Kodak’s brand content management and fulfillment services.

The partnership, announced Monday at the Direct Marketing Association’s annual conference and exhibition here, gives Aprimo the ability to offer the collateral printing and direct mail capabilities that are Kodak specialties, with Kodak adding Aprimo’s analytical and reporting tools to its own fulfillment service lineup.

The two companies said they initially will cross-sell each other’s tools and services to their clients and expect to launch a fully integrated Aprimo-Kodak product in late 2009.

—Christopher Hosford

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