Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Aprimo launches sales analytics tool for Salesforce

Published on .

Indianapolis—Integrated marketing software company Aprimo Inc. has released a sales-support solution, integrated with Salesforce.com, that uses customer interaction data to improve cross- and up-sell programs in real time. Aprimo's Service to Sales app, available on Salesforce.com's AppExchange of business applications, uses customer data from call centers and points-of-sale to hone targeted offers quickly after a purchase or conversion, according to the company. Aprimo's solution includes an offer repository, a business rules engine, a contact history database and predictive analytics to improve offer targeting over time.
Most Popular
In this article: