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Aprimo launches sales analytics tool for Salesforce

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Indianapolis—Integrated marketing software company Aprimo Inc. has released a sales-support solution, integrated with Salesforce.com, that uses customer interaction data to improve cross- and up-sell programs in real time. Aprimo's Service to Sales app, available on Salesforce.com's AppExchange of business applications, uses customer data from call centers and points-of-sale to hone targeted offers quickly after a purchase or conversion, according to the company. Aprimo's solution includes an offer repository, a business rules engine, a contact history database and predictive analytics to improve offer targeting over time.
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