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BtoB

Aprimo makes international splash with new software version

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Las Vegas--Aprimo Inc., which has been gaining momentum with its b-to-b marketing management system on the Internet, said Monday that it has released a new version of its software that allows for large, global product blitzes. The Indianapolis-based company, which recently won Compaq Computer Corp. as a client, said that Aprimo Marketing 3.5 includes a software engine that allows marketing executives to control multistep, multichannel campaigns. Included in the new software is the ability to select language, date and currency preferences for a campaign. The announcement was made at the Direct Marketing Association's NCDM Summer 2000 show in Las Vegas.
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