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Aprimo, Pedowitz Group partner on demand generation

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Indianapolis—Marketing software and services company Aprimo Inc. has forged a partnership with demand-generation agency The Pedowitz Group to augment Aprimo's marketing technology solutions with Pedowitz's implementation consultancy and services.

Aprimo said Pedowitz will provide b-to-b strategy, program design, implementation, integration, creative services and outsourced demand generation for customers using the Aprimo Marketing Studio On Demand product.

In addition, Pedowitz personnel will participate in training sessions with customers of the Aprimo Marketing Studio On Demand product, Aprimo said.

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