×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Aprimo rebrands, launches agency product

Published on .

Indianapolis—Aprimo, an enterprise marketing management company, Friday announced a rebranding that includes a new logo and tagline—"Accelerating Marketing Productivity." Aprimo said it chose the color red for its logo to convey its passion for its customers.

Aprimo said the rebranding comes after several years of growth, including two acquisitions, a broader partner network, additional product introductions and global expansion.

Aprimo also announced the debut of Aprimo Agency, an enterprise marketing management product created specifically for marketing agencies.

—Carol Krol

Most Popular
In this article: