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BtoB

Aprimo reports higher revenue

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Indianapolis--Aprimo Inc., an enterprise marketing management software company, said Wednesday that its revenues are growing, even in a down economy. Aprimo is used by such companies as GM, Pfizer, Bank of America, Compaq and Delta Faucet to manage marketing department operations over the Internet. "In these tough economic times, [Aprimo customers recognize they] must have greater insight into their marketing investments to maximize marketing productivity,'' said Bill Godfrey, Aprimo president-CEO. http://www.aprimo.com
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