Aprimo shifts PR to Ruder Finn

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Indianapolis--Aprimo, a marketing software company, has shifted its public relations account to Ruder Finn, Chicago. Public relations had been handled by HSR Business to Business, Cincinnati, which will continue to handle advertising for Aprimo. Joe Meyer, VP-marketing and business development for Aprimo, said the company will beef up its PR efforts this year, although he declined to give more details about the shift.
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