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BtoB

Aprimo unveils cloud-based integrated marketing suite

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Indianapolis—Marketing software and services company Aprimo Inc. has introduced a software-as-a-service integrated solution to manage interactive marketing campaigns.

Aprimo Marketing Studio provides search engine management, offline-to-online calls to action, tools to create banner ads from templates and blog creation tools. In addition, the on-demand product provides microsite and landing-page creation and deployment tools, e-mail marketing solutions that include trigger-marketing features, lead-management, visitor monitoring and Web analytics, according to the company.

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