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BtoB

Aprimo updates marketing suite

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Indianapolis—Marketing software and services company Aprimo Inc. has upgraded its integrated marketing management suite, adding more streamlined data entry capabilities and support for additional languages. The updated Aprimo Marketing Studio (version 8.8) includes support for Brazilian Portuguese and Simplified Chinese, and also incorporates social media input by capturing customer preferences based on their actions and postings on social networks, the company said in a statement. The upgrade also includes a more user-friendly interface, simplified data entry for common financial tasks and more flexible email content creation, according to Aprimo.
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