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BtoB

Apropos stirs up marketing pact with Blue Martini

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Oakbrook Terrace, Ill.--Customer interaction management specialist Apropos Technology Inc. said it has signed a development and marketing alliance with Web content management company Blue Martini Software Inc. The deal means the two companies will promote, market and sell each other's products as a single purchase that incorporates a company's Web site and call center operations. Included in the services will be interactive voice response to telephone calls, divvying up customer e-mails to marketing, sales and service departments and maintaining an ongoing customer database.
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