Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Apropos stirs up marketing pact with Blue Martini

Published on .

Oakbrook Terrace, Ill.--Customer interaction management specialist Apropos Technology Inc. said it has signed a development and marketing alliance with Web content management company Blue Martini Software Inc. The deal means the two companies will promote, market and sell each other's products as a single purchase that incorporates a company's Web site and call center operations. Included in the services will be interactive voice response to telephone calls, divvying up customer e-mails to marketing, sales and service departments and maintaining an ongoing customer database.
Most Popular
In this article: