Seattle—AQuantive Inc., parent company of several digital marketing companies, including Avenue A/Razorfish, this week announced that it has acquired Franchise Gator, an Atlanta-based pay-for-performance digital marketing company. Financial terms were not disclosed. Franchise Gator will retain its own name and operate in aQuantive's Digital Performance Media business segment. Founded in 2001, Franchise Gator’s Web sites offers digital marketing for franchises and new business services. Media investment bank DeSilva & Phillips represented Franchise Gator in the transaction.