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BtoB

Aramark selects Draftfcb Chicago as first AOR

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Chicago—Aramark, which provides facility management and uniform services, has selected Draftfcb Chicago as its first agency of record, following a review. Previously, Aramark worked with multiple agency partners on a project basis. Draftfcb Chicago will be responsible for Aramark's b-to-b advertising and marketing, including brand identity and integrated campaigns.
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