The campaign, which includes print and online, was developed by TBWA/Paris, and is an extension of ArcelorMittalâs corporate branding effort, âBoldness Changes Everything,â which debuted last year.
Four print ads, focusing on recycling, automotive, clean energy and appliance design, are running in international publications including The Economist, Financial Times, Newsweek, Time and The Wall Street Journal, as well as local publications in Belgium, Luxembourg, Germany and Spain.
Online ads are running on sites including CNNMoney.com and YahooFinance.com. The campaign also includes online video on ArcelorMittalâs Web site.
The budget was undisclosed.