New Yorkâ€”Allison Arden has been named publisher of Advertising Age and Creativity. She had been associate publisher of the two titles since February. Arden succeeded Scott Donaton, who was recently named publisher of Time Inc.â€™s Entertainment Weekly. She joined Advertising Age in 1996 as a sales rep, and was soon promoted to ad director and director of business development and custom programs. Advertising Age and Creativity are published by Crain Communications Inc., which also publishes BtoB.