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ARF adds new industry programs

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New York--The Advertising Research Foundation has added two new industry programs--pharmaceutical marketing and automotive marketing--to its Week of Workshops, Oct. 7 to Oct. 10. The ARF is hosting 10 workshops in all, including ad effectiveness, return on marketing investment and media synergies. Information about the workshops is available at http://www.thearf.org/WOW2002/wow_index.htm.
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