ARF announces 2008 Ogilvy Award winners

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New York—The Advertising Research Foundation Tuesday presented its 2008 ARF David Ogilvy Awards for outstanding ad research initiatives as part of its annual Re:think Conference.

Two winners—gold and silver—were named in eight categories.

In the b-to-b category, the gold award went to HP for its “HP Blade Systems Server” campaign by agencies Publicis West and Draft FCB. Research for that campaign was done by Ipsos-ASI and Millward Brown.

The silver award went to Microsoft Corp.’s “Why Risk It?” campaign by McCann Erickson, with research by Hall & Partners.

Ameriprise Financial won the Grand Ogilvy award for its “Dreams Don’t Retire” campaign by Saatchi & Saatchi, New York, with research done by Earl Wilcox, Phoenix Marketing International and PlannerZone

Named after advertising legend David Ogilvy, the annual ARF awards celebrate his advocacy of research to improve advertising.

—Carol Krol

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