BtoB

ARF appoints EVP-advertising effectiveness

Published on .

Reprints Reprints

New York—The Advertising Research Foundation has appointed Robert Woodard exec VP-advertising effectiveness. Woodard was previously VP-global consumer and customer insights at Campbell Soup Co. In his new role, Woodard will work on the ARF's NeuroStandards 2.0 study, which explores creative testing in advertising and emerging biometric techniques.
In this article:
Most Popular