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BtoB

ARF, World Advertising Research Center partner to publish journal

Published on .

New York—The Advertising Research Foundation and World Advertising Research Center, a publishing company based in Oxfordshire, U.K., announced Tuesday that the Journal of Advertising Research, a 46-year-old quarterly publication, is now being published by WARC on behalf of the ARF. It was previously published by Cambridge University Press. WARC will produce, print and distribute the journal, and said it plans to expand the title’s online presence. WARC plans a marketing campaign to build brand awareness for the journal in Europe and Asia, as well as in the U.S.

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