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BtoB

ARGI rolls out new audience management system

Published on .

Montvale, N.J. —ARGI on Monday introduced a new audience management system called Acuity, which is designed to be “media agnostic.”

ARGI unveiled the product, which has been in beta testing since 2008 and will be generally available in August, at the Specialized Information Publishers Association’s annual conference in Washington, D.C.

ARGI CEO Ray Butkus told the conference, “Our new product is a direct outgrowth of the seismic forces that are shifting the publishing industry.”

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