BtoB

Ariba, InterWorld sign global b-to-b marketing, tech deal

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Mountain View, Calif.--Ariba and InterWorld Corp., New York, have signed a global marketing and technology pact aimed at b-to-b companies. The Ariba/InterWorld alliance will provide end-to-end e-procurement and sales software. Global marketing plans include a center at which the Ariba/InterWorld software will be touted and demonstrated for b-to-b customers. Financial terms of the deal were not released.
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