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BtoB

Ariba launches online version of magazine

Published on .

Mountain View, Calif.--Ariba Inc. has launched an online version of its year-old magazine Ariba. The online version of the quarterly publication will offer access to current and archived stories and columns. Ariba, with a controlled circulation of 50,000, covers a range of topics, including e-marketplaces, b-to-b e-commerce consulting services, golf and travel. Both the online and offline versions of Ariba accept ads, a revenue stream the company is trying to tap in the wake of a poor first quarter.
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