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Arkayne adds social tools to marketing platform

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Scottsdale, Ariz.—Website linking facilitator Arkayne Inc. has upgraded its marketing solutions suite to help improve conversions on social media, along with the organic content marketers already have on websites and blogs.

The newly named Arkayne Socialize tool includes a new social media component, which creates conversion channels back from Twitter and Facebook, while engaging customers in conversation, according to the company.

The suite also includes an SEO Analyzer to provide actionable insights on improving content and organic search engine performance, and an organic network component aimed at increasing a company's online footprint through links with other partner sites, Arkayne said.

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