×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Arrow International launches ad campaign

Published on .

Most Popular

Portland, Maine—Arrow International launched an integrated ad campaign for its Arrow Pressure Injectable PICC kit, a central venous catheter product. The campaign, developed by Via Group, was launched at the 20th annual Association for Vascular Access Conference in Indianapolis last week. It is aimed at interventional radiologists and nurses. The campaign includes print, direct mail, online, trade shows and collateral. Billings were undisclosed.

In this article: