BtoB

The Art of Nurturing: The Essential Elements of Successful B2B Demand Generation

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This Webinar has a 'back to basics' focus -- identifying and exploring the core, key elements of successful, end-to-end, Web/email-based buyer nurturing. You'll learn what the successful sequence of nurturing activities that will help accelerate your funnel from lead to sale, how you can leverage content marketing strategy, lead management processes and marketing automation technology together to drive sophisticated demand generation, different types of nurturing you should be doing via marketing engagement versus sales engagement, at various stages in the buying cycle and online versus offline, and more. B2B marketers will get a jump-start on developing world-class demand generation programs, rooted in successful and scalable Web/email nurturing, powered by marketing automation.
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