×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Arthur Andersen, Maxager enter b-to-b consulting, marketing pact

Published on .

Most Popular
Chicago-based Arthur Andersen L.L.P. and Maxager Technology Inc., a San Rafael, Calif.-based b-to-b software company, have entered a broad consulting and marketing pact. Maxager will train 150 Arthur Andersen consultants to market and implement Maxager's software, which analyzes profitability and pricing information. Arthur Andersen recently began a high-profile marketing campaign to boost recognition of its e-business consulting service. It faces a tough battle against other big consulting firms, which have made countless software company deals akin to the Maxager pact.
In this article: