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BtoB

ASBPE weighs in on webinar ethics

Published on .

Wheaton, Ill.—The American Society of Business Publication Editors said it has added a webinar ethics section to its “Guide to Preferred Editorial Practices.” The ethics guidelines differentiate between editorial-controlled webinars and noneditorial-controlled webinars.

In an editorial-controlled webinar, an editor has full and final control of the topics, speaker selection and the agenda, according to ASBPE. In a noneditorial-controlled webinar, the editor does not.

In a statement, ASBPE said, “Even if the material presented is instructive in nature, such [noneditorial-controlled] webinars must be treated as paid or bartered content. Editorial staff members must not be directly involved in the creation or production process. Further, editors should not participate in the ‘live’ webinar, including introducing, moderating or speaking.”

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