New York—Asset International (AI), a b-to-b media company that covers the financial services sector, has agreed to buy Savingforcollege.com's 529 Conference and Boot Camp from JFH Innovative. Financial terms of the deal were not disclosed.
The annual event focuses on the 529 savings plan designed to help families finance their children's college educations. The event targets state agencies, 529 program managers, industry regulators, investment advisers and asset managers. It will become a part of AI's Financial Research Corp., which the media company acquired in 2011.
Starting next year, the 529 event will be co-located with AI's Planadviser conference, which serves retirement plan advisers.
“As more and more of our world moves to digital media, people still have a need for community and face-to-face events,” said Jim Casella, CEO of AI. “Whether it's retirement issues or younger families trying to figure out how to send their kids to college, financial advisers know they have to be up on the new thinking in that space.”