BtoB

ASSOCIATIONS

Published on .

Most Popular

Who: O. Burtch Drake What: President-CEO Where: American Association of Advertising Agencies, New York Why: Drake faces hurdles as the traditionally TV-focused agencies that are the organization’s biggest members find their business model challenged by digital video recorders, the Internet and increasingly targeted marketing tactics.

Who: John Greco Jr. What: President-CEO Where: Direct Marketing Association, New York Why: Greco took over an organization whose members have great opportunities (particularly on the Internet and through targeted database marketing) and great challenges (the threats posed by privacy concerns and postal rate increases).

Who: Glenn Hansen What: President-CEO Where: BPA Worldwide, Shelton, Conn. Why: Hansen has moved aggressively to expand the BPA around the world, especially in China, and onto the Web, where the organization has taken steps to update the auditing process to handle developments such as digital publications.

Who: Gordon T. Hughes II What: President-CEO Where: American Business Media, New York Why: Faced with declining or at best stable print advertising pages, Hughes has been vocal in encouraging the ozrganization’s members to look for new revenue streams online and in rich data.

Who: Robert Liodice What: President-CEO Where: Association of National Advertisers, New York Why: Liodice oversees the largest U.S. association of marketing companies, with more than 300 member companies representing over $100 billion in marketing communications and advertising spending (see profile, p. 27).

In this article: