×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Atlas DMT to provide third-party ad serving for IAB's campaign

Published on .

Most Popular
Seattle--Atlas DMT, an advertising technology provider, announced that its Atlas Digital Marketing Suite 3.0 with Web Analysis Results Profiler (WARP) has been selected as the third-party ad serving and campaign management program for the Interactive Advertising Bureau's interactive industry branding campaign. Atlas DMT will be working with top publishers, serving ads on their Web sites, and then using the data to optimize the IAB's campaign.
In this article: