Atlas DMT unveils new brand and Web site

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Seattle—-Atlas DMT, the digital advertising technology unit of aQuantive, announced a new brand identity and corporate Web site.

The business is now called Atlas, with the tagline, "Partner for results."

The new Web site,, reflects the new brand identity. Atlas worked with Leonhardt:fitch on the development of the new brand, logo and tagline.

—Kate Maddox

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