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BtoB

Atlas to integrate adCenter from MSN into campaign management system

Published on .

Dec. 22 Seattle—Atlas, an operating unit of aQuantive, announced it will integrate adCenter from MSN into its Atlas Digital Marketing Suite, an online campaign management system. AdCenter, which is now in beta testing, is a paid search service. Under the integration, Atlas clients will be able to manage paid search listings on MSN along with more than 30 other search engines to monitor their online marketing campaigns.
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