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BtoB

Atlas releases study on search and display advertising

Published on .

Seattle—Digital marketing company Atlas, a unit of aQuantitative Inc., released a study that found that users exposed to both display and search advertising had a conversion rate that was 22% higher than users exposed to search advertising alone.

Also, the study found that 44% of search users are also exposed to display advertising from the same advertiser.

The study was based on an analysis of 10.8 million impressions and 2.5 million search clicks from an audience base of 1.8 million users.

The complete report is available at www.AtlasSolutions.com/institute

—Kate Maddox

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