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BtoB

Atlas rolls out rich media software

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Seattle—Atlas, an operating unit of aQuantive, announced the release of Atlas Rich Media, an integrated rich media software product.

Atlas Rich Media is based on technology developed by Ad4ever, which Atlas acquired in 2004. It provides advertisers and ad agencies with an integrated platform for campaign planning, delivery and reporting of rich media advertising.

The product was announced at Ad:Tech San Francisco, which kicked off Monday.

—Kate Maddox

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