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BtoB

The attack of zombie email

By Published on .

In a Thursday post titled “Zombie email: Part 1” on “Word to the Wise,” the blogger, Laura, introduces the idea of “zombie email” addresses and how they are challenging e-mail marketers. “Zombie email addresses: those email addresses that never really die, eat your brains and destroy your email delivery. To understand zombie addresses and why they’re just now becoming a problem, we really need to understand some of the history of email addresses.” The rest of the blog examines how abandoned email addresses hurt email marketers. Part 2 will examine how the problem has worsened since 2000.
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