Attribution takes center stage—ClearSaleing acquired by GSI

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Chad Little, president-CEO of ad retargeting company FetchBack, comments on this recent deal involving the acquisition of ad analytics company ClearSaleing. Little notes that, while search will always have a strong hold of marketing dollars, a shift toward retargeting will continue as display becomes more targeted and tools like those of ClearSaleing take hold. While admittedly biased, Little asserts that service offerings that position the “click” as everything will have to change, and that retargeting is one of the best forms of marketing available. What do you think? READ MORE
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