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BtoB

Audience marketing association takes new name

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Los Angeles—The Western Fulfillment Management Association introduced a new brand identity and name, the Association for Audience Marketing Professionals. The association also introduced a new logo and website address, www.audiencemarketing.org. The new name reflects the transformation of the publishing and support services industries in the last decade to include digital and other media, the association said in a statement. Originally established as WFMA in 1976, AAMP is open to audience developers and marketers for print, digital and online media, as well as events.
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