New York—The Audit Bureau of Circulations (ABC), which was founded in 1914, has changed its name to the Alliance for Audited Media, effective immediately.
The name change is designed to reflect the organization's role in auditing media across multiple platforms. These include print media brands, tablet and smartphone apps, websites, social media, email newsletters and digital publishing platforms that serve the media sector.
The announcement of the new name was accompanied by the introduction of a new logo and new U.S. and Canadian websites.
“With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media,” said Michael Lavery, president and managing director of the Alliance for Audited Media, in a statement.