×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Augme purchases mobile agency Hipcricket

Published on .

New York—Mobile marketing company Augme Technologies has acquired mobile marketing and advertising agency Hipcricket Inc., Seattle, for $44.5 million in stock and cash. Augme said it will hire all of Hipcricket's employees. Both companies serve pharmaceutical and health care clients, as well as agencies, media and food companies. Last month, Augme acquired JAGTAG, which develops multimedia technology for smartphones and other mobile devices.
Most Popular
In this article: