After starting his career as a product designer, Trini Castelli joined the advertising industry 15 years ago and built his experience across the widest variety of countries, categories and communication disciplines.
Since September 2010, Trini Castelli has been the SVP global strategy director at DraftFCB in New York for Oreo, working on rejuvenating the brand and elevating its iconic status from the United States to China. Prior to this role, he worked in Europe and Italy, leading the strategic departments of FCB, DDB, Red Cell and the Audi Agency Network.
Trini Castelli has won some of the industry's most important awards for social marketing and brand experience. He was the strategic mind behind the Oreo “Daily Twist” campaign, awarded with a Cyber Grand Prix in Cannes, multiple Cannes Lions, Effie and Clio awards and - among many others - a Facebook Blue Award as best social media campaign of 2013.
His experience includes leading the strategic development of brands such as Alfa Romeo, Audi, Campari, Danone, GM Chevrolet, MTV/Nickelodeon, Nivea, SC Johnson, Vespa Piaggio, Microsoft X-Box, Sky TV and Lamborghini Automobili.