Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Austin Game Initiative changes name to Show Initiative

Published on .

Austin, Texas—Austin Game Initiative said Thursday it has changed its name to Show Initiative to reflect a broader mission. Show Initiative, which creates specialized conferences and expos focused on the merger of media and technology, is now concentrating on creating new media properties following the sale last month of its portfolio of 10 game industry events to CMP Technology. Show Initiative’s new Web site (www.showinitiative.com) went live this week.

Most Popular
In this article: