BtoB

Austin Ventures joins forces with Casella to form b-to-b media company

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Austin, Texas—Austin Ventures announced it has entered into a formal partnership with b-to-b media veteran Jim Casella to form Case Interactive Media.

The new company, which will be headquartered in New York, will focus on acquiring and operating businesses in “high-growth” sectors of b-to-b media.

Casella, who retired last month as vice chairman of Reed Business Information, the world’s largest b-to-b media company, will serve as CEO of Case Interactive Media.

—Matthew Schwartz

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