×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Australia Wool Innovation names Euro RSCG agency of record

Published on .

Most Popular
London—Australia Wool Innovation, an industry group that represents more than 29,000 Australian wool producers, has selected Euro RSCG Worldwide, London, as its global agency of record. Euro RSCG will handle advertising and promotion, as well as digital, social media, point-of-purchase and mobile marketing. The agency’s first assignment will be to design an integrated campaign that drives demand for wool across trade and consumer audiences. The budget was undisclosed.
In this article: