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Authentication, authentication, authentication

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A recent post on the Bronto blog addressed e-mail delivery problems. In the post, titled “Proving Yourself: The Need to Authenticate,” blogger Chris Kolbenschlag writes about the content at a recent e-mail marketing conference: “I had three key takeaways: authentication, authentication, authentication.” For more information on authentication and how to get more e-mails into inboxes, check out Bronto’s blog.
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