Automotive campaigns top Bigfoot e-mail effectiveness study

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New York--Automotive e-mail campaigns generated an average click-through rate of 20.7% in the fourth quarter, leading other industries in a vertical benchmark analysis by Bigfoot Interactive. Other vertical industries that had strong e-mail results in the fourth quarter included consumer packaged goods (12.4% click-through rate), media (10.3%) and financial services (10.2%).
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