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BtoB

Autonomy introduces hosted Web landing page solution

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San Francisco—Content management and marketing solutions company Autonomy Corp. has introduced an online product that allows marketers to build and test Web site landing pages using content management and multivariate testing features.

Autonomy Optimized Landing Page provides a graphical interface with reusable landing page templates and page building blocks for campaign, registration and confirmation pages. A/B and multivariate testing optimizes for content, offers and layout, allowing marketers to revise landing sites to maximize the impact of e-mail campaigns, keyword purchases, online advertising and SEO initiatives, according to the British company, whose U.S. headquarters is in San Francisco.

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